Claudia Drettmann
Co-Founder & CEO
+4915126444555
cld@drettmann.com
Languages: German, English
Location: Germany
How I got here
My professional path began quite classically: with training as a bank clerk and a strong affinity for numbers, finance and organisation. That this would one day become a life between yachts, international clients, interior design and a family business is something I certainly never expected back then.
I came to the Drettmann family in a very personal way: my parents wanted to buy a yacht and came to Drettmann for it – that's how I met my future husband, Albert. Over time, that family connection also became a connection to the company and to an industry that has shaped my life ever since.
In 1998, Albert and I took over the company from my parents-in-law – and with it, something they had shown us over many years: how a married couple can run a business together.
My parents-in-law were a true team: they stuck together, pulled in the same direction and shared a common goal – but they also challenged and critiqued one another. Each had their own area of responsibility: my father-in-law was mainly responsible for sales and the technical details of the yachts, while my mother-in-law had a special eye for interiors, materials and colours – for everything that turns a yacht from a technically perfect product into a very special living space.
Looking back, it's almost a little funny how these roles repeated themselves, in a way, between Albert and me.
Given my training, I started out clearly on the commercial side: finance, personnel and organisation were my world. Albert's strengths lay in sales, in dealing with our clients, and in an enormous technical understanding of the yachts.
Then, at some point, came a moment that would shape my path decisively.
One day, my mother-in-law said to me: "You're deciding the interior for our next show yacht."
I still remember exactly how uncertain I was at first. I must have changed the design about ten times, picked out new materials, discarded colours and started over again. But at some point, I was hooked – I had discovered a passion I never knew I had: yacht interiors and design.
And the story had a particularly lovely twist: my own parents later bought that very yacht.
Many more projects followed that first one over the years. Alongside my commercial work, design became a major part of my job – I developed interiors for our show yachts and client yachts, and brought them to life together with shipyards, designers, suppliers and, of course, our clients.
For me, it was never just about making something "pretty". A yacht has to suit the people who live on board, be functional, and still have personality. Materials, colours, fabrics, light and details all have to come together into a coherent whole in the end. Perhaps it was exactly that combination of commercial thinking and creativity that suited me so well.
Over the years, Albert and I developed a division of labour remarkably similar to that of my parents-in-law: Albert with his great strength in sales and his technical understanding of the product – and I, first with my commercial background, and later increasingly with my passion for interiors and design and a feel for people and clients.
Different strengths, different perspectives – but always a shared goal.
We are by no means always of the same opinion – neither were my parents-in-law, and that's probably an important part of a good team. For me, being close doesn't mean always agreeing. It means being honest with one another, questioning and challenging each other – and still standing behind a decision together afterwards.
Over more than 25 years, Albert and I have experienced an incredible number of changes in the yachting industry together, and have kept developing our company: we've sold, built and developed yachts, built international partnerships, accompanied clients over many years, and experienced highs as well as difficult times along the way.
Those difficult times are, for me, just as much a part of entrepreneurship as the successes. To me, entrepreneurship means taking responsibility, even when things don't go according to plan – finding solutions, making decisions, and always looking forward.
One of the most important lessons from all these years is that our industry, for all its technology, scale and exclusivity, ultimately runs on people.
Many of our clients and business partners have stayed with us for decades. Business relationships have grown into friendships. That trust and personal closeness have always been a vital part of Drettmann – and remain so for me today.
Perhaps that's exactly what I understand by the "Drettmann Feeling": a client doesn't simply buy a yacht from us – we want to understand them, know their wishes, and accompany them along the entire journey. A yacht is something deeply personal and emotional, and the care around it should be just as personal.
What makes me especially proud today is that Drettmann is once again what it was under my parents-in-law: a true family business.
Albert and I were fortunate to take over the company from his parents, to forge our own path with it, and to bring our own ideas to life. Today, we see our children and our son-in-law, as the next generation, taking on responsibility and carrying the company forward with their own ideas.
I experience this transition most directly with Annabell, as she takes on more and more of the areas that were my responsibility for so many years. It's wonderful to see that she doesn't try to do things exactly as I did, but develops her own signature – and that's exactly what I wish for the next generation.
The story of our son-in-law Yannick is also very special to me: when he first got to know our family, he had little connection to the yachting world. But his interest was sparked quickly, and we eventually suggested he simply try a "trial run" with us – what began quite casually turned into a genuine passion within a very short time.
With incredible commitment, initiative and an enormous thirst for knowledge, Yannick built up expert knowledge of yachts and the industry in a remarkably short time, and it still impresses me today. He has since made a name for himself in the yachting world and has become an indispensable part of our company.
What makes me especially proud about the next generation as a whole is their work ethic: our children and our son-in-law know that a family name alone doesn't guarantee success. You have to be willing to take responsibility, build your own knowledge, stay the course, and sometimes give more than is strictly required.
Perhaps Albert and I set exactly that example for them. We never taught them that success is a given – quite the opposite: everything we've built over the years came with a great deal of work, effort and setbacks too.
I firmly believe that hard work can achieve almost anything.
Talent and good ideas matter, but in the end it's commitment, perseverance and the willingness to keep learning that make the difference. Seeing that attitude in our children and our son-in-law today makes me perhaps even prouder than any single business success.
And in that, I see something of my parents-in-law again: they showed Albert and me how to take responsibility together, stand by one another, support each other, and still be able to challenge one another. Albert and I have tried to pass that attitude on – and today we get to see the next generation make their own path from it.
For me, this generational change also means letting go of responsibility and making room for what's new. I remain connected to Drettmann and contribute my experience where it's needed – and at the same time, this gives me the freedom to devote myself more to other projects and passions.
These now include real estate and projects of my own – but above all, a passion that has accompanied me for far longer than the yachting industry: horses.
I've been riding since childhood, and horses have always been an important part of my life and a real counterbalance to my working days. Today, I have the opportunity to pursue that passion even more intensely and to get involved in horse breeding as well.
In a way, this brings things full circle for me: after many years in which building and growing our company took up such a large part of my life, there's now room for something new – without leaving the old behind.
Looking back on our journey today, I'm therefore less proud of any single success or any single yacht – I'm proud of what has grown across generations.
My parents-in-law showed us how a couple and a family can run a business together. Albert and I were able to take over that company, develop it further, and write our own chapter of the story – and today we get to see the next generation begin to add theirs.
Perhaps that is, for me, the most beautiful definition of a family business:
Tradition doesn't mean carrying on exactly as before. It means preserving what's good, while giving every generation the courage and the freedom to make something of their own from it.
"A client doesn't simply buy a yacht from us – we want to understand them, know their wishes, and accompany them along the entire journey. That's what I understand by the 'Drettmann Feeling.‘"
Claudia Drettmann
Co-Founder & CEO