How I got here

My connection to the world of yachts began before I can even remember. My grandparents founded the family business in 1970, my father joined in 1989, and in 1998 he took over the leadership together with my mother – and before I had even turned one year old, I was already on board an Elegance Yacht.

As a child, I attended numerous boat shows together with my brother, and our family summers were mostly spent by or on the sea. I went to an international school and spent two years at an English boarding school – experiences that broadened my perspective early on.

Before joining the family business, I wanted to find my own path first. I completed a dual study programme with a major German fashion company, where – not least because of the six-day work week – I developed a work ethic that had actually already been instilled in me subconsciously as a child: my parents always worked hard and gave their best to give my brother and me as much as possible. That mindset still shapes me today – direct, hard-working, with a clear focus on what matters. My partner Yannick had already joined the family business before me; after finishing my studies, I followed and took on building and leading the marketing and events department, while also building the charter division from the ground up in parallel.

To me, my work means far more than organisation and representation. In marketing, what matters most to me is the company's story – and how to tell it authentically. In charter, it's the personal care of our clients, from the first enquiry to their return from a trip, that counts for me. And I firmly believe honesty beats wishful thinking: I'd rather tell clients the plain truth than build up unrealistic expectations – paired with a hands-on approach and being available for my clients around the clock.